Conversion Rate Calculator
Calculate your conversion rate from visitors and conversions, see revenue per visitor and per conversion, and model what it takes to hit a target rate. Free conversion rate calculator for marketers and stores.
Conversion rate
3.00%
What would it take to hit
You'd need 250 conversions from the same 5,000 visitors (100 more).
How to use the Conversion Rate Calculator
- 1
Enter your visitors or sessions.
- 2
Enter your conversions.
- 3
Add revenue to see per-visitor value.
- 4
Set a target rate to see the conversions needed.
Frequently asked questions
How is conversion rate calculated?
Conversion rate = (conversions ÷ visitors) × 100. A conversion can be a sale, signup, lead or any goal you track.
What's a good conversion rate?
For ecommerce, 2–3% is typical and 5%+ is strong, but it varies widely by industry, traffic source and offer.
What is revenue per visitor?
Total revenue divided by visitors — a single number that captures both your conversion rate and average order value.
Tips & discussion
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